A little over two weeks ago, I wrote:
The behemoth companies love regulation, because the compliance costs tend to kill off upstarts and smaller competitors.
It’s only a matter of time before we’re going to see one or more big restaurant chains join the menu labeling crusade. In fact, I’m surprised we haven’t seen it already. It makes good business sense. A federal law seems inevitable now. Jump on board early, and you’ll have a say in how the regulations are written–specifically, exactly who will be required to abide by it.
…more than a dozen fast-food and pizza chains have linked up with several health groups that believe the legislation should include as many establishments as possible.
The bill, they say, has gaps big enough to let a milk tanker drive through. As written, the bill applies only to chains with 20 or more restaurants operating under the same name. They must post calories on menus and provide more detailed written information, such as fat and sodium content, on request…
Yum and the other companies say the regulations should apply to individual restaurants with $1 million or more in annual sales and chains with three or more locations.
My soothsaying powers are in fine form. Or, this was just blindingly obvious.