So last week I did a very brief segment on a we’ll-keep-it-unnamed cable news network. While I was chatting with the producer on the phone before the show, she read me the copy they were going use to introduce me to be sure it was correct. It was just a little bit off, so I offered a change in wording, suggesting they use the phrase “Nanny State policies” instead of what she had prepared.
Her response was pretty amusing. It’s from memory, so this isn’t an exact quote. But her response went something like this: “Oh no, we don’t use that word. We’ve found that when we use the word policy our viewers lose interest, because they think something boring is coming. So our anchors never use that word, and we try to tell our guests not to use it either.”