I don’t know what to make of this.

The actor? Smug, cheeky, a little creepy, and funny as hell.

The product? I don’t know. I don’t think hetero male America is quite ready for the smooth-pecked metrosexual revolution.

The viral campaign? Genius. Bold, frank, risque — all surprisingly so for a mainstream company like Philips-Norelco.

Be sure to click all the links — the music video, too.

This entry was posted on Saturday, May 6th, 2006 at 8:25 am by Radley Balko and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.