Perhaps because I rarely watch TV anymore, I missed the commercials for Hardee’s new Monster Thickburger. The AP reports that’s it quite an amazing construct: two 1/3-pound slabs of all-Angus beef, four strips of bacon, three slices of cheese, and mayonnaise on a buttered sesame seed bun. That’s 1,420 calories and 107 grams of fat per burger.

Predictably, the usual suspects are up in arms over the prospect that hungry Americans might enjoy such a juicy treat. The Center for Science in the Public Interest said that Hardee’s Thickburgers are “food porn” and that the Monster Thickburger is “the fast-food equivalent of a snuff film.” (I would have said “lesbian orgy,” but to each his own.)

The president of Hardee’s parent company has a refreshing attitude about all of this:

“We want Hardee’s to be known as the place for big, juicy, decadent burgers,” he says. “Every time (comics or critics) come out with something, it helps us advance the impression of the brand. This all helps.”

I like his style.

[Hat tip: Mike Podguski]

This entry was posted on Tuesday, December 7th, 2004 at 12:43 pm by Mystery Man and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.